Howie Fenton
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Print Trends, sponsored by EpsonRecent PostsTough In Detroit, Hopeful in East LansingNovember 21, 2008 | Link This | Email this | Comments (0)  This week I am in East Lansing, Michigan. A few interesting things are happening up here. First it would be hard not to notice the concerns about the auto industry as the big three ask the government for a bail out. Regardless of where you stand on this issue, no one can deny the pivotal role that the auto industry plays in the Detroit Metro and Michigan economy. The auto industry is one of the deep vertical markets that drives much of the economy as well as the graphic arts business. That includes everything from design to print production. Last year I had the opportunity to meet with a Detroit design agency and learned of their work using variable data printing to promote car sales. As you may know, automobile sales and local car dealership repa...Read More Industries: Digital Printing, New Products Recent PostsMachine Washable iPodsNovember 19, 2008 | Link This | Email this | Comments (0) iPods are tougher than you might think. I learned that after my 17 year old left his iPod in his pants pocket in the laundry - and it continued working. But you may be surprised to learn that getting an iPod or cell phone wet or submerged is not as unusual as you might think. If you do some Google searches you will find quite a bit of information written about washing iPods in the laundry or dropping cell phones in the toilet (YUCK!). Recent Posts10 Spin Doctoring TipsNovember 17, 2008 | Link This | Email this | Comments (0) An article entitled 10 Tips for Communicating in Tough Times written by Market Wire was posted on the Wall Street Journal Digital Network last week. This article discussed how to address bad news (which some people refer to as "spin doctoring”) during bad times. The article recommended the following 10 Tips. 1. Prepare a Communications Plan – If there is an issue that needs to be addressed make a plan, set a time table and train a spokesperson. 2. Rip the Band-...Read More Recent PostsMeasuring Customer DemandNovember 14, 2008 | Link This | Email this | Comments (0) Last blog we asked, “How do you monitor changing customer demand?” Examples of changing customer demand include the shift from direct mail to email or from long runs of offset printing to short runs of digital printing. Different companies do this in different ways. Here are a few examples and some pros and cons. In some companies someone at the senior management level has sales responsibilities and learns first hand from their customers. This works best when they have a fair number of customers across a wide variety of products and the senior level person meets with them as opposed to just taking orders from them. Some companies are active in peer groups or associations and hear f...Read More Recent PostsHow do you monitor changing customer demand?November 12, 2008 | Link This | Email this | Comments (0)  In an earlier blog entitled “Industry in Transition” (August 12) we talked about the transition from the idea that printing is a craft to the idea that printing is a science. Another transition in our industry is the shift from only making marks on paper, to offering new alternative technologies that help customers communicate better. I have some questions: first “Are our customer's needs changing” and the second, “If they are changing, how do you monitor how your customer's needs are changing?” I ask these questions often and hear three typical answers:
Industries: Digital Printing, New Products, Press
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