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Bill Esler

BILL ESLER is Editor in Chief of Graphic Arts Monthly, the leading magazine for the graphic arts and allied industries, published by Reed Business Information. He is responsible for overall editorial planning and content of each issue, as well as for companion on-line publications e-GAM and graphicartsmonthly.com. Prior to that, he was editor and publisher of Graphic Communications World newsletter, and before that spent six years working on specialized print industry publications for Reed.

 Before coming to Reed, he operated Quoin Communications, publishing Print Business Register, Copy Magazine, and Printing News Midwest. He was also editorial director at Innes Publishing. He began his print industry journalism career as features editor at American Printer.

 Bill has been in the graphic arts field for more than 30 years in various editorial and print industry production positions. He began his career at Monarch Matrix in Chicago’s Printer’s Row, pulling repro proofs from letterpress plates for conversion to offset negatives, and operating the cutter. He was also assistant typographer at Spiegel Catalog, production manager at Professional Press, and national newspaper ad production coordinator at Ace Hardware Corp. 

 A graduate of Knox College in Galesburg, IL, he received print industry technical training at Triton College, near Chicago. He has contributed to three Techno Economic Forecasts for the Graphic Arts Technical Foundation, and has presented at numerous industry meetings in the U.S. and China.

 Bill is on the board of the Technical Assn. of the Graphic Arts (TAGA) and of the Print & Graphics Scholarship Foundation.



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Print Shop Talk

Recent Posts

Pay My Mortgage

November 12, 2008 | Link This | Email this | Comments (1)

Home mortgages underwater--what's that got to do with printing? Something, I would suspect, for the small businesses that predominate in our industry. Houses are pledged, or at the very least, personal finances are assessed, when loans and leases are given. 
There are 7.2 million mortgage holders in the U.S. who owe more than their homes are worth; there are 2 million more on the verge of joining them. This is almost 25% of the total 42 million mortgages outstanding. Statistically printing firm owners would likely be found among this group. Suddenly, the line of credit gets frozen, or new credit is unavailable. That means no funding for work in progress, or the paper inventory that constitutes 40% of the typical printing job. 
Likewise, there is no capital available even for somewhat modest investments of $20,000 to $500,000 to add d...Read More


Graph Expo 2008

Recent Posts

Show of a Thousand Small Things

October 30, 2008 | Link This | Email this | Comments (0)

Top questions at Graph Expo: 
Can I retrofit that? 
Can I get it used? 
Can you finance it? 
This was the show of a thousand small solutions to everyday problems. It was also a show at which major industry suppliers adopted a leadership role. They will take the management chops they've developed to redirect themselves for where our industry is headed, and apply this to consultancy (manroland printadvice, Heidelberg Business Development Audit) for printing industry customers.
In many ways, though, the show was less about grand solutions and more about granular refinements in process: Envelope feeders for variable digital printing devices (MGI, Secap, Xante, Rena), trainable offset pr...Read More
Industries: Graph Expo®

Recent Posts

On Fire for Fierys

October 26, 2008 | Link This | Email this | Comments (0)

"This is an unusual time," said CEO Guy Gecht as he opened EFI's Graph Expo noon press conference. "It's going to be tough times for a lot of suppliers; and tough times for a lot of printers. And it's going to change the trajectory of the printing business." 
Yet EFI took the opportunity this year to expand its Graph Expo display (Booth 2000) to 8,000 sq.ft.--in part to house a growing stable of printing industry production staples. 
"We bought more space and have our biggest booth ever," Gecht said. "We figured a lot of people would be focused on. . .finding new ways of getting revenue from existing customers." That, and entering new markets altogether, such as wide format. EFI cites IT Strategies prediction of 12% growth leading...Read More
Industries: Graph Expo®, Print Management

Recent Posts

Access to Capital: A Defining Moment

October 26, 2008 | Link This | Email this | Comments (0)

This economic downturn will set the stage for a parting of the ways for those printing firms who will make it, and those who will merge or disappear. While the presentation of industry ratios shows technology investment as the printing trade show mailing offset printing digital printing printing workflowleverage point between profit leaders and laggards, what we are really seeing is that access to capital will quickly separate the wheat from the chaff. (The cycle will clock around every time payroll approachs and the line of credit limits and loan covenants kick in.)
At ...Read More
Industries: Graph Expo®, Print Management

Recent Posts

There Will Be Money

October 22, 2008 | Link This | Email this | Comments (0)

Businesses around the country are living through the credit squeeze, affecting printing customers and printing and publishing operations alike. Measures addressing the issue at the Federal printing trade show mailing offset printing digital printing printing workflowReserve and among European and Asian banks will take awhile to filter through as capital availability to smaller businesses. But the concerns might reasonably generate some fears that capital investment financing will be unavailable at Graph Expo 2008.
Not so, say suppliers we've talked with, who can evaluate customers and underw...Read More


Industries: Graph Expo®



Blogs Recent Posts Total Posts
drupa 2008 0 6
Graph Expo 2008 0 9
Print Shop Talk 5 15
Print Spotting 0 39

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