GRAPH EXPO: On Marketing

Free market oppoortunity seminars for expanding printing business.

-- Graphic Arts Online, 10/5/2008 3:35:00 PM

Speaker: Frank Romano

Date: Sunday, October 26

Time: 4:15 - 6:00 pm

Location: S504abcd, South Hall, Level 5

Description: This special session will help printers expand their business in new directions. It presents specific ideas and opportunities that are technology or market based that they can apply, whether their firm is big or small, or in-between. We have already seen commercial printers move into mailing and quick printers move into signage. Learn where the opportunities will be in new print services?

Signage

Wide Format

Fulfillment

Target Marketing

Marketing Services

Labels & Packaging

Publishing

Industrial Printing

Specialty Printing

This session is for everyone

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Title: Excelling in a Tough Economy

Presented by: Hewlett-Packard

Speaker: Rob Seaver, Vice President of Business Development, TAG Marketing & Recruiting

Date: Sunday, October 26

Time: 12:30 - 1:30 pm

Location: S403ab, South Hall, Level 4

Description: Join HP and Rob Seaver, vice president of Business Development for TAG Marketing & Recruiting, for an informative session on maintaining and even growing your business during tough economic times. The dialogue will include discussions on niche marketing and the three basic steps print service providers can take to ensure their success, including:

Finding a niche

Developing/building a solution

Delivering your goal

Attendees from print businesses of all types and sizes will receive valuable guidance for driving growth and withstanding economical hardships. Rob will give a broad overview of how to survive the unknown as well as specific examples of what to do to turn your business around, citing real life success stories, including TAG Marketing & Recruiting itself, a company with a growth rate over 200% that has earned recognition as one of the fastest growing, privately owned companies in the U.S.

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Title: Take Your Business to New Dimensions

Presented by: Kodak

Speaker: Mark F. Weber, Vice President, Marketing, Electrophotographic Printing Solutions, Kodak's Graphic Communications Group

Date: Sunday, October 26

Time: 12:30 - 1:30 pm

Location: S404bc, South Hall, Level 4

Description: Digital printing is exploding! The face of the printing industry continues to evolve with new and dynamic ways to print. So the question becomes-how do you change the face of your business to your clients, to grow? By taking it to another dimension. Your print clients are trying to distinguish their products and set themselves apart from their competition. They want their products to stand out, get noticed, be different. Materials that do this give a competitive edge and yield higher response rates. Providing a new dimension to what you print for them can do the same for you-set yourself apart from your competitors and keep your print clients coming back. So where do you start?

The KODAK NEXPRESS Digital Production Color Presses are part of Kodak's complete range of products that provide offset class solutions to meet the demanding needs of your clients. With reliability that maximizes throughput and productivity per shift, image quality that consistently impresses day in and day out, and scalability that enables application flexibility and leverages your investment, you can deliver prints where they will see the difference.

Using variable data capability for short-run, on-demand jobs, print providers can create customized materials that support an integrated, personalized campaign. Whether it's matching Pantone colors for brand equity, watermarking for special effects, or gloss coating for attention-grabbing appearance and protection, you can be confident that the NEXPRESS Presses will deliver effective, breathtaking documents. Add another layer of differentiation by using the widest ranges of substrate sizes, weights, and surfaces to further distinguish the output.

KODAK NEXPRESS Intelligent Dimensional Coating Solution and KODAK NEXPRESS Dimensional Clear Dry Ink are the latest introductions that literally take documents to a new dimension. This is part of the unique Fifth Imaging Unit capability that enables the press to produce a raised print with a tactile effect so the image can mirror the surface of the items in the image. For instance, imagine a direct mailer for a fruit drink where you can feel the texture of the orange or an annual report for a construction company with a cover that feels like wood. The possibilities are endless and so is the impact. Users can see and feel the difference with NEXPRESS prints. That means they see the difference that you deliver.

Doing things differently can help build your image, increase your page volume, and grow your revenue. Come hear how Kodak and the NEXPRESS printing solutions can help you take your business to a new dimension by producing high-value prints that drive higher profits.

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Title: A Practical Roadmap to More Relevant Communications

Presented by: Pitney Bowes

Speaker: Bernie Gracy, Vice President, Strategy and Business Development, Pitney Bowes

Date: Sunday, October 26

Time: 12:30 - 1:30 pm

Location: S405ab, South Hall, Level 4

Description: A recent CMO Council report on the Power of Personalization highlighted some key challenges for making TransPromo "real" for B2C companies and their customers:

1 ) Inadequate systems, data, resources and budgets challenge marketers to do more personalization; just 9 percent of overall respondents rate the accuracy and reliability of their customer data as extremely good.

2) Chief marketing executives are seen as the primary champions and owners of personalized marketing initiatives; however, sales and customer relationship management groups most frequently maintain control of data used in these campaigns.

3)Purchasing history/activity, as well as size, profitability and location of customer, are key data points for designing personalized communications.

The power of personalization requires Marketing, IT, and Operations to work in concert - to link disparate databases across the enterprise and from 3rd parties - to create a single view of the customer, develop insights from that view, and leverage those insights drive the transpromotional communication on behalf of multiple marketing constituencies across the enterprise. But this is easier said than done. This session will focus on the unique needs of these 3 communities and provide a practical roadmap to bridge functional and data boundaries as necessary to make TransPromo real.

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Title: Printers and Buyers Talk About Sustainability

Speaker: Gary Pawlaczyk

Date: Monday, October 27

Time: 4:15 - 6:00 pm

Location: S504abcd, South Hall, Level 5

Description: Pictorial Offset is among the leaders in printing industry sustainability and Gary Pawlaczyk has been among the leading voices on environmental issues. Hear what he and his panel have to say about how these issues can have an effect on your business as well as our environment.

Key points

Marketing Issues

Environmental Management Systems

Energy usage

Paper certification

Consumables – ink, fountain solution, coatings, and cleaning solvent

Recycling 

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